BEGIN:VCALENDAR
VERSION:2.0
PRODID:AddEvent
BEGIN:VEVENT
UID:55e62f5c3ae64
DTSTAMP;TZID=UTC:20190420T185629
DTSTART;TZID=UTC:20180530T123000Z
SEQUENCE:0
TRANSP:OPAQUE
DTEND;TZID=UTC:20180530T143000Z
LOCATION:Mary Pickford is D'Place
SUMMARY:Tips and Tricks Digital Seminar
DESCRIPTION:MAKING YOUR DIGITAL MARKETING WORK FOR YOUR BUSINESS  Being a successful marketer means staying ahead of the curve. With so many options in today’s digital environment and the customer journey constantly changing, how do you know what marketing tools will work best for your business without it being overwhelming or a large undertaking?  Join us for an exciting dive into the world of digital marketing tailored for SMBs. You’ll learn:  * Latest insights into effective digital technology and advertising  * The current state of SMB and customer journey  * How to compete with big box retailers  * Fundamentals of a successful digital marketing campaign that drives ROI  * How to capture leads, convert visitors, and browsers into buyers  Plus, all attendees will receive a deep digital analysis of their business.  Speakers:  Anthony Bratti, Regional President for Local Sales- West for The USA TODAY Network. Anthony is dedicated to helping the west coast sales’ teams drive digital advertising capabilities and deepen relationships with local businesses. His success as a leader and executive is rooted in nearly 20 years with global businesses ranging from early-stage startups to mid-level enterprises to Fortune 50 companies. Anthony enjoyed a long career at AT&T before becoming the SVP of business development at Buzzboard, and more recently, the head of channel sales at ReachLocal. His vast experience, knowledge of digital media, and innovative thinking make Anthony one of the most transformational sales and marketing leaders within the USA TODAY Network.    Neal Polacheck, Independent Industry Observer & Advisor Now, advises early stage and established digital media and new technology firms operating in the local media and global SMB sectors. Formally, Neal was the Director of Research and Consulting, VP of Advisory Services, CEO of The Kelsey Group and President of BIA/Kelsey. Prior to joining The Kelsey Group in the late 1990s, he worked for a decade at Pacific Telesis Group in a wide variety of management and leadership positions. Neal speaks regularly at industry events in the United States and around the world including Google, Local Search Association, SINDA, BIA/Kelsey, and Street Fight. He holds a BA in Economics from University of California, Los Angeles and an MBA from the University of Southern California.
\n 
END:VEVENT
END:VCALENDAR